Introduction to Almost Free Marketing

Almost Free Marketing is the best way to make money and save money with marketing. It works by improving effective and optimizing efficiency—two universal goals of business management and marketing teams—and it doesn’t take long to deliver benefits. 

​The topic of marketing is one of the most disruptive in business. One reason for this is that intuition serves everyone well when identifying problems but poorly when suggesting solutions. 
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The American Marketing Association (AMA) believes marketing has “seven big problems” with distinct solutions. Forbes regularly publishes articles identifying a diverse collection of marketing problems and solutions. Marketing software providers publicize problems and solutions, too. 

“Avoid chaos with Almost Free Marketing.”
—Omar Barraza

None of these authoritative voices agree with the others. An optimist might think they don’t agree because there are no common problems and solutions. A pessimist might think they don’t agree because highlighting different problems supports the creation of more solutions. ​

“Almost Free Marketing focuses on making money and saving money.”
—Omar Barraza

With Almost Free Marketing, you continue using your current marketing strategy, budgets, plans, tactics, and more. Everything happens using a straightforward three-step process and convenient worksheets make things faster and easier. 

Businesses benefit from Almost Free Marketing, regardless of their industry, size, or other factors, because benefits include maximizing effectiveness and optimizing efficiency—two universal goals of business management and marketing teams. 
It doesn’t take long for Almost Free Marketing to help your marketing:

• Day 1 – Gain insight into marketing by quantifying Marketing Value, Marketing Productivity, and Marketing Status.
  
  
• Week 1 – Reveal every outcome, campaign, project, and activity supported by marketing, including hidden ones. 
  
  
• Month 1 – Learn which marketing activities support each outcome, campaign, and project, including their benefits and costs.
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• Quarter 1 – Create detailed roadmaps for maximizing effectiveness and optimizing efficiency for marketing. 

Almost Free Marketing doesn’t cost much—it’s “almost free”—because its designed to work without increasing budgets, staff, or other resources. The convenient worksheets provided make adoption fast and easy. Just add some time for marketing to follow the straightforward three-step process. 
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Your business is certain to benefit beginning on the first day and continuing for as long as you use Almost Free Marketing. In one case, a higher-education institution revealed and recovered wasteful spending of $500,000 annually in their first month. 

You can get started by completing a fast and easy Marketing Assessment. There’s no better way to predict how much Almost Free Marketing can benefit your business and its marketing.