Benefits of Almost Free Marketing

Almost Free Marketing helps businesses to make money and save money with marketing. When desired, these benefits can be focused on one outcome to balance the benefits to align with business initiative including acceleratign growth or managing budgets.

Almost Free Marketing is the best way to make money and save money with marketing, by design.

Businesses experience a multitude of benefits beginning in the near-term (weeks and months) and continuing for quarters and years as they continue with Almost Free Marketing.

Within days and weeks, the Understand process helps the business and marketing teams to learn fundamental marketing metrics and know the name and budget of each individual marketing activity supporting outcomes, projects, and more. This reveals potentially hidden or forgotten items.

In as little as one month, the Improve process documents every marketing activity supporting outcomes, campaigns, and projects— including itemized and quantified marketing contributions and marketing expenses. This ends the guesswork about what marketing is supporting, how much value it provides, and related marketing expenses.

Later, usually within one quarter, Almost Free Marketing creates roadmaps—segmented by whether items are making money, breaking even, or wasting money—with action items for moving items towards a making money status.

Making Money

Almost Free Marketing allows businesses to make money with marketing by increasing the effectiveness of outcomes, campaigns, projects, and activities supported by marketing. Specifically, this includes increasing the likelihood of achieving the desired results.

​Other examples of making money benefits include:​

• ​​​Focusing efforts on the specific marketing activities most relevant to achieving outcomes.​
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• Maximizing making money campaigns, projects, and activities so they become greater contributors.
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• Fixing break even campaigns, projects, and activities so they become making money ones.​

Businesses make money with Almost Free Marketing because each marketing budget dollar delivers an increasing number of revenue and profit dollars.

Saving Money

Saving money with Almost Free Marketing is achieved by increasing the efficiency of outcomes, campaigns, projects, and activities supported by marketing. Specifically, this includes achieving the desired results using less than allocated budgets.

Other examples of money saving benefits include:

• Shifting budget from wasting money to making money campaigns, projects, and activities.


• Prioritizing campaigns, projects, and activities by the benefit they provide to the business.
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• Pausing or ending certain marketing activities without negatively impacting outcomes.​

Businesses save money with Almost Free Marketing because each marketing supported outcome, campaign, project, and activity requires a decreasing number of marketing budget dollars.